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I want to start my own business lecturing nursing assistants. Could this be a lucrative venture?

Friday July 27, 2012
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Dear Donna,

I have been a nurse for many years with the past six being in a rehab setting. I would like to start my own business lecturing nursing assistants about mindfulness during patient care. This would be a course to empower NAs who work in rehab or long-term care settings. I have written a guide, which would be passed out after my lecture session. I was an NA for many years and enjoyed the work so much it lead me to a career in nursing. Could this be a lucrative business?

Dear Donna replies:

Dear Rehab Nurse,

The premise of starting any business is to find a need and fill it. Not only is there a need, but you certainly have a perfect background for this. The 'mindfulness' philosophy and practice is being used more and more in healthcare these days.

Any business takes time, energy and know-how to start and build. You can acquire some of the knowledge by doing self-study courses online, at the public library and in local bookstores. You should take courses and attend workshops offered by organizations, such as the Small Business Administration (www.sba.gov), The National Nurses in Business Association (www.nnba.net) and the National Association of Women Business Owners (www.nawbo.org). Attend local chapter meetings of NAWBO, even as a guest for now. When there's something you want to do it makes sense to rub elbows with those already doing it.

Here's an article you may find helpful: “Considering consulting?” (Nurse.com/Cardillo/ConsideringConsulting). Consider attending my “How to start your own business or consulting practice” seminar. See where it's being offered this year at http://www.Nurse.com/Events/CE-seminars. Next year's schedule will be posted shortly, so check back.

Owning a business is like raising a child. It's something that involves a long-term commitment. You'll go through different phases, some fun and rewarding — some challenging and trying. But if you put enough love, respect and sweat equity into it and always believe in it, you'll end up with something you can be proud of.

Best wishes,

Donna Cardillo, RN, MA, well-known career guru, is Nurse.com’s “Dear Donna” and author of “Your First Year as a Nurse: Making the Transition from Total Novice to Successful Professional” and “The ULTIMATE Career Guide for Nurses: Practical Advice for Thriving at Every Stage of Your Career.” Information about the books is available at www.Nurse.com/CE/7010 and www.Nurse.com/CE/7250, respectively. To ask Donna your question, go to www.Nurse.com/Asktheexperts/Deardonna. Find a “Dear Donna” seminar near you: Call 800-866-0919 or visit http://Events.nursingspectrum.com/Seminar.