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What is the best way, as a new nurse, to market myself in a new area?

Thursday March 7, 2013
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Dear Donna,

I'm graduating soon with an associate degree in nursing. I am enrolling in a BSN program as soon as I complete a couple of prerequisites. I live in an area where the market is saturated with new nurses, so my fiance and I have decided to move across the state. What is the best way, as a new nurse, to market myself in a new area?

New Nurse

Dear Donna replies:

Dear New Nurse,

There are many areas of the country that are saturated with new nurses. So if that is the only reason for the move, make sure things actually are different in the area you are moving to.

As care shifts out of the hospital and into alternative care settings, so too are jobs shifting out of the hospital. This is a large part of the reason for the tight hospital job market. Even though you may have been told you must start in the hospital, that simply is not the case. Read “New nurse, new job strategies” (www.Nurse.com/Cardillo/Strategies).

If you move, make contact with local chapters in your new area (even before you move), such as the American Nurses Association (www.ana.org), and the American Association of Ambulatory Care Nurses (www.aaacn.org). Once you get to the new area, attend local chapter meetings, even as a guest at first. Do some informational interviewing (www.Nurse.com/Cardillo/Interviewing) with chapter officers. You can find their contact information on the chapter websites.

As the above referenced article suggests, you also can use social media (Twitter, LinkedIn, Facebook) to network. Networking is a powerful way to find a job and face-to-face networking is the most powerful of all.

Also watch for any nursing career fairs in the area you wish to move to. Attend these events if you can, even before you move, to make contacts and connections and gather information and leads about many different employers. See what's coming up in your area at www.Nurse.com/Events/Career-fairs/.

Best wishes,

Donna Cardillo, RN, MA, well-known career guru, is Nurse.com’s “Dear Donna” and author of “Your First Year as a Nurse: Making the Transition from Total Novice to Successful Professional” and “The ULTIMATE Career Guide for Nurses: Practical Advice for Thriving at Every Stage of Your Career.” Information about the books is available at www.Nurse.com/CE/7010 and www.Nurse.com/CE/7250, respectively. To ask Donna your question, go to www.Nurse.com/Asktheexperts/Deardonna. Find a “Dear Donna” seminar near you: Call 800-866-0919 or visit http://Events.nursingspectrum.com/Seminar.