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New York healthcare recruiter association shares job strategies

Monday October 14, 2013
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Advertising agency TMP Worldwide was the host site for The Greater New York Association of Healthcare Recruiters’ meeting Sept. 18 in New York City’s financial district. In addition to reports from members and GNYAHR president Ellen Heasley, RN, BSN, MPA, the meeting included a presentation by Kathleen Shaw, vice president, client strategy at TMP Worldwide.

Heasley kicked off the meeting by sharing information from presentations at the National Association of Healthcare Recruiters’ 2013 Image Conference in July in Minneapolis.

“According to Google, 1,000 people will look at a job on your website, 100 of those will begin the application process and only 40 will complete the app,” she said.
Heasley also shared national statistics on vacancy rates, sign-on bonuses and turnover rates.

“Turnover in nursing is at 10.2% in the Northeast,” she said. “That’s the lowest of all regions.”

Shaw’s presentation, “Strategies for Meeting the Needs of Talent Acquisition,” provided a back-to-the-basics approach to recruitment strategies that included three major points.

“Know your customers, know your hiring manager and know your sourcing,” Shaw said. “Remember that your customers are researching you and your company, so make sure any source they use to do that — social and professional networks, friends, etc. — have the right info.”

Social media is quickly becoming the source of choice for job seekers, according to Matt Mroczka, vice president, digital strategy and development at TMP Worldwide, who said about 80% of job seekers are using Google to find employment. A large number also are using LinkedIn, Twitter and Facebook, which, Mroczka said, is the favorite for RNs.

“Candidates are even buying ads on Facebook that go directly to the employer they want to work for,” he said.

The recruitment world, according to Mroczka, has taken notice because 94% of recruiters are using social media to recruit.

“It’s no longer a question of whether you’re using social media,” he said. “Rather, it’s how you’re recruiting in social media.”

Tracey Boyd is a regional reporter.

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